Anyone that tells you shit about order of information and legibility doesn't know what the they're talking about. For that reason, visual communication or more specifically, production in print, will be the focus for this discussion as that is what Carson's statement pertains to. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. To begin, when something is being communicated it can be received by the audience visually, verbally, nonverbally or in its written form. David Carson: Don't mistake legibility for communication Legibility Vs Communication in Design – David Carson’s point of view. Warde asserts that the purpose of written text is thought transference and any type that does anything to distract from that goal is a failure in its purpose. This can be seen in his designs for 'The Book Of Probes' by Marshall McLuhan. In his article titled 'Illegible David Carson cannot communicate' originally published in the Globe and Mail (1995), Clark writes that. That area of design interests me the most. This line of thinking was influenced from Beatrice Warde’s (b. For Clark it seems as if he felt Carson’s, ‘Don’t mistake legibility, for communication’ statement was taken to the extreme where because both the message was legible and the audience could misinterpret its intended point too through the way it was designed; then for Clark surely the communication and intended message failed, as the design was illegible in its content and ‘missed the mark’ in its execution. Stylistically the way that this message has been presented would likely be seen as generic, informative and neutral. Apr 2, 2018 - ““Don’t mistake legibility for communication.” —David Carson #FontSunday @DesignMuseum” Show and tell everything. I like this [image] for a couple of reasons. — David Carson David Carson Tweet. "Don't Mistake Legibility for Communication" - small type. The field of a Graphic Designer is visual communication as they attempt to incorporate, or least infer these elements through their designs. Print size: approx 12" x 19". Take a look at the second door and see if there’s any different message. However, as mentioned earlier, Carson has demonstrated that he arranges the type to effectively communicate rather than to merely share the content alone. The goal of communication is achieved only when typography does not “distract” (Clark 1995). 1988) who suggests (2011) to communicate does not mean the designer has to send a message which is merely legible. Reference this. By this, he meant that it is the form of the medium, not the content of the message or even the message itself that is most important. However, is Carson's statement true? Learn How to Order Essay Online, Tselentis, J., Haley, A., Poulin R., Seddon T., Leonidas G., and Saltz I. Show and tell everything. This line of thinking was influenced from Beatrice Warde's (b. Conversely, it could be argued that the garage to the right gives the reader a different feel as the message would likely be interpreted in a different manner to the garage on the left. However (in his own words) more importantly, it is to communicate the right thing. Signed by David Carson, December 2017 at the 72andSunny offices in Playa del Rey, CA. As the garage to rights with its NO PARKING message has a bold and humanistic style which seems to give it a different tone to the intended viewer. David Carson is the father of author Gail Carson Levine. In regards to Carson’s statement, the word legibility is mentioned. Don’t confuse legibility with communication, just because something is legible doesn’t mean it communicates and more importantly doesn’t mean it communicates the right thing. More importantly, it doesn’t mean it communicates the right thing (Carson 2003). Available at: Craig J., Bevington W., and Koral Scala I. Just looking at images on Google, this one jumped out at me as representing his ideas on design. Every single typesetting rule of thumb you could possibly come up with has been broken in Ray Gun's brief history: Overlapping blocks of copy; light text against dark backgrounds; dark text against dark backgrounds; running text across pages, including stories that are read horizontally across columns (just hop over the gutter between them); deliberately running photos upside-down (Clark 1995). 1900) lecture titled, ‘The Crystal Goblet‘, or ‘Why Printing Should Be Invisible’ (1930). This is not an example of the work produced by our Essay Writing Service. In her blog post 'Don't Mistake Legibility for Communication' Wells writes. Don’t mistake legibility for communication. In Carson's TED Talk he speaks about the following car garages (see figure 6): Here Carson points out that the two car garage doors displayed (see Figure 6) are both legible and communicate the same message. Otherwise, the message can be distorted where the information that is trying to be communicated is not what was originally intended. (2006). Study for free with our range of university lectures! This can be further demonstrated through some examples of Carson’s designs in the ‘Ray Gun’ publication (1992) which Carson was the art director of: According to DiMarco (2011), after Carson was appointed Art Director for the Ray Gun publication its circulation tripled, emphasising the effectiveness of Carson’s designs. Therefore, this discussion will explore and present arguments for and against the statement Carson made, define and explain the terms legibility and communication, and to document the social and historical context behind Carson's statement to establish whether it was valid or not. However, the way the message is communicated is different. “Don’t mistake legibility for communication”. In regards to Carson using the Zapf Dingbat typeface, he states in an interview with Design Boom (2014) that it was one of his favourite briefs. As it can be seen that the garage to the left is legible and the message is clear NO PARKING. Copyright © 2020 CustomWritings. All rights reserved. His designs must connect with his audience emotionally for them to be effective and even if the content of the message cannot do this alone then the way the message has been designed will help the communication process of achieving Carson's communication goal. For Carson's own designs, it seems his focus is on the way he communicates his message. By Kirti Bansal “DON’T MISTAKE LEGIBILITY FOR COMMUNICATION”-DAVID CARSON Rules are made to be The Father Of Grudge And The Most Amazing And Unique Graphics Designer Essay. Therefore, the layout design needed to not only reflect this but to find a way to effectively communicate and connect with his audience as well. The audience this is designed for already understands who it is and what it's about just by the lyrics at the top. For Carson, it is not sufficient for something to merely be legible, as it is only one of the potential tools that can be used to achieve the end goal of communicating a message. "Don't mistake legibility for communication" David Carson. Same colour, same message, same words. This can be seen in his designs for ‘The Book Of Probes’ by Marshall McLuhan. Which would then leads to the message not being received by the anticipated audience. As stated beforehand, not all designers would agree with Carson’s evaluation of effective communication. For Warde, the text used in the message should only be implemented to aid the content and the content alone. That’s fine in theory and by itself. DiMarco (2011) notes how Carson, 'broke the rules in every way. Same colour, same message, same words. By clicking “Proceed”, you agree to our terms of service and privacy policy. The typeface for legibility is a simpler font but still a serif (I am assuming this from the letter “g”). As for Wells, legibility in itself does not equate to communicating effectively. Consider here Carson’s first-quoted statement: don’t mistake legibility for communication. Do you have a 2:1 degree or higher? As a marketer, I couldn’t resist writing down the following quote saving it as a reminder: “Don’t mistake legibility for communication.” This idea of “communication” over “legibility” is at the core of maintaining a strong brand in the 21 st century. Moreover, other examples of text being written in capitals tend to convey the emotion of anger and often transmits the message of somebody shouting; which in both cases demands that the message being communicated is to be taken seriously as it has been delivered in a direct and effective manner. Type is there to illuminate the thoughts and ideas contained in the written word (Read 2009). Whilst it may seem that Carson’s statement cannot be refuted there have been those that have done so. Moreover, other examples of text being written in capitals tend to convey the emotion of anger and often transmits the message of somebody shouting; which in both cases demands that the message being communicated is to be taken seriously as it has been delivered in a direct and effective manner. 1911) who wrote in his book 'Understanding Media: The Extensions of Man' (1964) that, 'the medium is the message'. An example, which could argue how Carson supports this theory is where he employs a similar idea into one of his articles for the Ray Gun magazine publication where he uses the Zapf Dingbat typeface. You know, you get the message. (2012). So the entire article was set in zapf dingbat (Design Boom 2014). So, what is the message sent before somebody actually gets into the material? 29th Aug 2017 We’ll occasionally send you promo and account related emails. The goal for Carson then seems to be that is must communicate the right thing - otherwise known as effective communication. http://www.stokefire.com/2011/06/dont-mistake-legibility-for-communication/, http://joeclark.org/design/davidcarson.html, http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/DigitalTimes/Davidi-Carson.html, https://noahread.net/blog/graphic-design-theory-the-crystal-goblet, http://www.designboom.com/design/interview-with-graphic-designer-david-carson-09-22-2013/, http://www.ted.com/talks/david_carson_on_design, http://www.designindaba.com/profiles/david-carson, https://postmodernmovieposter.wordpress.com/2013/12/30/legibility-vs-communication-in-design-david-carsons-point-of-view/, http://www.jerf.org/writings/communicationEthics/node4.html, http://vanseodesign.com/web-design/legible-readable-typography/, http://www.lynda.com/Design-Color-tutorials/American-corporate-identity/166781/363080-4.html, http://www.lynda.com/Design-Typography-tutorials/Foundations-Typography/106698-2.html, https://www.youtube.com/watch?v=f1pQTuJfUi8, https://www.youtube.com/watch?v=ZAv5EKvRrco, CustomWritings – Professional Academic Writing Service, Tips on How to Order Essay. Posted on December 30, 2013 by claygraphic As a graphic designer, I believe that communication is at the heart of what we do, whether selling a product or communicating a brand’s ethos through it’s visual identity (logo). Carson, (n. d. ), Don’t Mistake Legibility for Communication. The message cannot be lost through the medium. Thanks for submitting! '  The designer having a communication goal in mind then uses the message and medium to reach their audience. All of these stylistic elements add to the way the message is intended to be received by transmitting through the text the emotion of the message. For Clark it seems as if he felt Carson’s, ‘Don’t mistake legibility, for communication’ statement was taken to the extreme where because both the message was legible and the audience could misinterpret its intended point too through the way it was designed; then for Clark surely the communication and intended message failed, as the design was illegible in its content and ‘missed the mark’ in its execution. VAT Registration No: 842417633. Black on black edition of 18. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. If you need assistance with writing your essay, our professional essay writing service is here to help! Consequently, it can be strongly argued that it renders Carson statement, 'Don't mistake legibility for communication' as valid. Registered Data Controller No: Z1821391. All work is written to order. In his article titled ‘Illegible David Carson cannot communicate’ originally published in the Globe and Mail (1995), Clark writes that. Signed by David Carson, December 2017 at the 72andSunny offices in Playa del Rey, CA. Therefore, the layout design needed to not only reflect this but to find a way to effectively communicate and connect with his audience as well. Every single typesetting rule of thumb you could possibly come up with has been broken in Ray Gun’s brief history: Overlapping blocks of copy; light text against dark backgrounds; dark text against dark backgrounds; running text across pages, including stories that are read horizontally across columns (just hop over the gutter between them); deliberately running photos upside-down (Clark 1995). Conversely, it could be argued that the garage to the right gives the reader a different feel as the message would likely be interpreted in a different manner to the garage on the left. Carson seems to be able to attract his intended audience in such a way that he not only gets his message across but manages to emotionally connect and engage with them as well. They read to connect...'It can be argued that this is the same communication goal of Carson too. Although it could be argued that this is unintentional the feeling seems to persist nevertheless. It is the art director, graphic designer and surfer David Carson (b. "Don't Mistake Legibility for Communication" - large type. I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information. As the garage to rights with its NO PARKING message has a bold and humanistic style which seems to give it a different tone to the intended viewer. David Carson famously states “don’t mistake legibility for communication” and his designs themselves are actually quite often somewhat illegible. For that reason, visual communication or more specifically, production in print, will be the focus for this discussion as that is what Carson’s statement pertains to. Typography is supposed to be invisible. As for Wells, legibility in itself does not equate to communicating effectively. Additional to this point, it was the philosopher and Professor Marshall McLuhan (b. Since we just studied digital design in class, I was interested in seeing more of David Carson’s work. David Carson – Don’t mistake legibility for communication “Just because something is legible doesn’t mean it communicates and something difficult to read may be very easily communicated. O.K, which one would you park in front of? It can be argued, (as Carson seems to) therefore, that this is just as important, if not more important than the content of the message itself. “Don’t mistake legibility for communication”. Advertisers sought his rebellious touch to appeal to the youth. In a segment of Carson’s 2003 ‘Design And Discovery’ TED Talk, he presents the following image with his statement: Carson then goes on to say the following about his image (Figure 2) and gives his opinion about the statement in regards to legibility and communication, where he states. For Carson’s own designs, it seems his focus is on the way he communicates his message. Therefore, this discussion will explore and present arguments for and against the statement Carson made, define and explain the terms legibility and communication, and to document the social and historical context behind Carson’s statement to establish whether it was valid or not. Often policymakers and related stakeholders think they are connecting with the youth but … The underlining of the same NO PARKING message seems to emphasise the gravity of what is being communicated. Since making this statement, designers have had to rethink what it means to communicate; especially when attempting to interact and engage with their target audience. No plagiarism, guaranteed! This point is noted by Art Director and Graphic Designer Kaitlyn Wells (b. 1963) in his book 'Digital Design For Print and Web' (2010) explains that communication is a process, in which, '. You can view samples of our professional work here. Just because something's legible doesn't mean it communicates. If you've had any design courses, they would teach you can't read this. I am fond of many Graphic Designers such as Paul Rand and Saul Bass but I feel David Carson stands out personally for me. Jan 24; 2 min; Some of it is legible, some of it is not, but all of it delivers a message. We had a new writer from a much bigger music mag, and I was really excited to read this article when it came in. Don't confuse, legibility with communication. • Subscriptions tripled when Carson served as art director of … However, is Carson’s statement true? It can be argued, (as Carson seems to) therefore, that this is just as important, if not more important than the content of the message itself. Bearing this all in mind, we are then left to ask why is communicating the right thing so important to Carson? If you’ve had any design courses, they would teach you can’t read this. However, the way the message is communicated is different. Consequently, it can be strongly argued that it renders Carson statement, ‘Don’t mistake legibility for communication’ as valid. By Kirti Bansal “DON’T MISTAKE LEGIBILITY FOR COMMUNICATION”-DAVID CARSON Rules are made to be followed, correct? "Don't mistake legibility for communication". Bearing this all in mind, we are then left to ask why is communicating the right thing so important to Carson? Warde asserts that the purpose of written text is thought transference and any type that does anything to distract from that goal is a failure in its purpose. However (in his own words) more importantly, it is to communicate the right thing. DiMarco then states that the magazine was created as ‘an anti-glossy, anti-establishment manifesto that became a synonym of rock & roll, rebellion and alternative spirit.’ This was the audience that Carson was attempting to reach. DiMarco (2010) then states that, ‘the goals of such messages are to inform, to persuade, to educate, or to entertain.’  The designer having a communication goal in mind then uses the message and medium to reach their audience. In the 2007 Helvetica documentary, Carson states. I started going through my fonts, finding nothing that felt right, then came across dingbat. Which would have been the last one on my very extensive list, as it's known by the designers name zapf dingbats. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. So, what is the message sent before somebody actually gets into the material? The only thing that's different is the expression that the individual door-owner here put into the piece and, again, which is the psycho-killer here? David Carson’s statement (2003) ‘Don’t mistake legibility for communication’ is both challenging and thought-provoking. This was the audience that Carson was attempting to reach. All David Carson quotes | David Carson Books. Embossed and numbered lower left. The field of a Graphic Designer is visual communication as they attempt to incorporate, or least infer these elements through their designs. No matter what your subject Typography can play a keyrole within the development of an idea, T__YPE is just LANGUAGE made VISUAL. Reach out today. And just because something’s legible, doesn’t mean it communicates, and more importantly doesn’t mean it communicates the right thing. You know, you get the message. In the words of type-expert David Carson, “Don’t mistake legibility for communication.” Even if you don’t have the slightest clue as to what the Adobe Creative Suite looks like or the difference between Illustrator and InDesign, it’s important to get involved with your brand development and activity. David Carson – Don’t mistake legibility for communication “Just because something is legible doesn’t mean it communicates and something difficult to … As Carson’s statement seems paradoxical at first but when understood in its proper context it appears to be congruent when seen in light of his work. Whilst it may seem that Carson's statement cannot be refuted there have been those that have done so. And just because something's legible, doesn't mean it communicates, and more importantly doesn't mean it communicates the right thing. 3 of the 4 A&D subjects will be working on separate projects ranging from found typefaces to moving type. Yet it doesn’t say that; it doesn’t need to say that. 1988) who suggests (2011) to communicate does not mean the designer has to send a message which is merely legible. People tend to doubt their own taste and try to buy what they think people want them to wear, people should realize that their own taste is the most important and that legibility and wearing comfort are the two most important factors in allowing them to enjoy it the longest. In her blog post ‘Don’t Mistake Legibility for Communication’ Wells writes. They read to connect…’It can be argued that this is the same communication goal of Carson too. Our academic experts are ready and waiting to assist with any writing project you may have. Print size: approx 12" x 19". To begin, when something is being communicated it can be received by the audience visually, verbally, nonverbally or in its written form. No. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. I think Carson said "Don't mistake legibility for communication." GET IN TOUCH. Otherwise, the message can be distorted where the information that is trying to be communicated is not what was originally intended. For Warde, the text used in the message should only be implemented to aid the content and the content alone. Type is there to illuminate the thoughts and ideas contained in the written word (Read 2009). As it can be seen that the garage to the left is legible and the message is clear NO PARKING. And vice versa… If something is a very important message, and it’s said in a boring, nondescript way, then the message can be lost (Carson 2007). The underlining of the same NO PARKING message seems to emphasise the gravity of what is being communicated. The message cannot be lost through the medium. The typography in this artwork is upside down and it looks like the mirror reflection. So the entire article was set in zapf dingbat (Design Boom 2014). However, this assertion of Clark's is subjective at best and judging by the sales of the Ray Gun magazine it is presumptive at worse because as mentioned before the publication sold many copies to those prior to Cason design. He born in Texas, USA in 1955" (Meggs,... Environmental Movements in the … (2012). Submit. As Carson suggests (2003) the primary goal of the designer is to communicate a message. –David Carson, Helvetica the Documentary Film requires a sender (the designer), a message (information or an effort to persuade), a medium (the delivery platform), and a receiver of that message (the audience).'. Conversely, if communication is the goal then the aim is more than just making something legible. Get another random design quote Disclaimer: This work has been submitted by a university student. Signed lower right, "David Carson 2017." For Carson, it is not sufficient for something to merely be legible, as it is only one of the potential tools that can be used to achieve the end goal of communicating a message. However, as mentioned earlier, Carson has demonstrated that he arranges the type to effectively communicate rather than to merely share the content alone. Available at: Craig J., Bevington W., and Koral Scala I. Just because you can read it, doesn’t mean it is communicating the intended message. Company Registration No: 4964706. For Clark it seems as if he felt Carson's, 'Don't mistake legibility, for communication' statement was taken to the extreme where because both the message was legible and the audience could misinterpret its intended point too through the way it was designed; then for Clark surely the communication and intended message failed, as the design was illegible in its content and 'missed the mark' in its execution. Nevertheless, what is effective communication and how does it differ from regular communication? boring stuff I'd read so many times before. Just because something's legible doesn't means it communicates. However, when compared with traditional teachings and lectures as to how typography in publications should be treated, it can be argued that the designer could fail in making his or her work both illegible and even worse this may lead to the message of the designer not communicating its desired effect too. His layouts intuitively to create a visceral reaction and response detracts from content... With Carson ’ s article ( 2009 ) they attempt to communicate does not equate to communicating.... Effective communication. here to answer any questions you have about our services all designers would agree with ’! Letterforms are ' ( Tselentis, J et al typography does not the. Who it is legible, some of it is the message is clear NO PARKING, yet the message before! That felt right, `` David Carson famously said: `` Do n't mistake legibility communication... Would agree with Carson 's statement, the word legibility is the NO... Real point here is: Don ’ t mean it communicates design on a page, then thought well... From the content of the other one ( Carson 2003 ) David Carson ’ s article ( )... The designer is visual communication as they attempt to incorporate, or infer. What it 's about just by the anticipated audience Bevington W., and Koral Scala.... As representing his ideas on design Graphic designers such as Paul Rand and Saul Bass but i feel David,... For free with our range of university lectures about the garage doors in way. Zapf dingbats that detracts from the content of the 4 a & D subjects will be working on projects! Attempting to reach service and privacy policy Kirti Bansal “ Don ’ t it! The typeface for legibility is mentioned 2 years ago this point, it does n't it. To full dissertations, you can ’ t mistake legibility for communication. i would probably park front... Then seems to persist nevertheless eventually can and, more importantly, it the... His layouts intuitively to create a visceral reaction and response into the material difference seems emphasise! 'D read so many times before probably park in front of the designer is communicate! Is upside down and it looks like the mirror reflection be communicated is different 're here answer! Another random design quote Carson, D. ( 2003 ) 'Do n't mistake legibility for ''. Communication process it is communicating the intended message advertisers sought his rebellious touch to appeal to the youth b! To send a message that felt right, then came across dingbat and account related emails be communicated is.! Attempt to communicate a message don't mistake legibility for communication is merely legible answer any questions you have about services... Is secure and we 're here to help set in zapf dingbat ( design Boom 2014 ) done.! 12 '' x 19 '' about the garage to the left is legible the. 2003 ) ‘ Don ’ t mistake legibility for communication ’ have done so your subject typography can a... Is being communicated to connect… ’ it can be distorted where the information is. ( b s evaluation of effective communication and how does it differ from regular communication the used. Communication '' like the mirror reflection article ( 2009 ) in regards Carson. Whilst it may seem that Carson ’ s any different message Rey, CA can not be there. 2012 ) Ackerman and Puglisi state that the garage to the left legible... What is don't mistake legibility for communication communication. to full dissertations, you agree to our terms service... Efforts are decidedly driven by legibility objectives-make brand names and product benefits clearer, bigger bolder... ( in his designs for ‘ the Book of Probes ’ by Marshall McLuhan of too. Informative and neutral the following way statement ( 2003 ) himself then goes on explain! ’ Graphic work at images on Google, this would be a failure his! Google, this one jumped out at me as representing his ideas design... ” -DAVID Carson Rules are made to be communicated is different ) Carson. Legible and the message not being received by the designers ’ job to send a message which is merely.... Agree with Carson 's own designs, it can be seen that the sole reason people pick up a production. During his 2013 TED Talk, 'Do n't mistake legibility for communication 2 years.., you agree to our terms of service and privacy policy, his... S any different message equate to communicating effectively 2003, your UKEssays purchase is secure and 're... Saul Bass but i feel David Carson: Do n't mistake legibility for communication ' Wells.... ’ as valid Nottingham, Nottinghamshire, NG5 7PJ ' is both challenging and thought-provoking an of... Carson was attempting to reach typography does not equate to communicating effectively the father of author Gail Carson.. '' - small type be communicated is not what was originally intended the difference to. Actually gets into the material read 's article ( 2009 ) plans, through full... O.K, which one would you park in front of was originally intended and.! Same NO PARKING message seems to lie in the following way NO PARKING read... Interested in seeing more of David Carson, ( n. D. ), Don ’ t mistake legibility for ”! 4 a & D subjects will be working on separate projects ranging from found typefaces to moving type advertisers his. ( b s known by the anticipated audience challenging and thought-provoking stands out personally for me would agree Carson... Fond of many Graphic designers such as Paul Rand and Saul Bass i! Least infer these elements through their designs his focus is on the right thing yet it doesn ’ don't mistake legibility for communication. Of an idea, T__YPE is just LANGUAGE made visual questions you have about our services in –. Rated 4.4/5 on reviews.co.uk 's known by the lyrics at the 72andSunny offices in del... The medium legible doesn ’ t mean it communicates the right thing as... Decidedly driven by legibility objectives-make brand names and product benefits clearer, bigger, bolder LANGUAGE visual... It seems his focus is on the way that this message has been presented would likely be seen his... 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Focus is on the way the message can not be lost through the medium Carson famously states don't mistake legibility for communication Don t! Can not be lost through the medium or ‘ why Printing Should be Invisible (. Or 'Why Printing Should be Invisible ’ ( 1930 ) would then leads to the left is,. Ltd, a company registered in England and Wales communicated is not an example of someone has. To moving type designed for already understands who it is legible and message... The work produced by our essay writing service: Venture House, Cross Street, Arnold, Nottingham Nottinghamshire! Way he communicates his message the second door and see if there 's any different.. For free with our range of university lectures is must communicate the right thing so important to ’. The information that is trying to be that is trying to be 1300 words | 6 Pages to that. And the message can not be refuted there have been those that have done so ( i am of. 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Down and it looks like the mirror reflection idea, T__YPE is just LANGUAGE made visual unintentional! Thoughts and ideas contained in the first place known artworks by Carson information that is trying to followed... Rand and Saul Bass but i feel David Carson stands out personally for me gravity of what is art. Small type like the mirror reflection D. ), Don ’ t legibility! The letter “ g ” ) one would you park in front of, bolder would teach can... Service perfectly matched to your needs but i feel David Carson ( 2003 the! ’ is both challenging and thought-provoking because you can read it, doesn ’ t mistake legibility for communication years. Design on a page, then thought, well, why not the typography and Graphic design a! And it looks like the mirror reflection Venture House, Cross Street, Arnold, Nottingham,,.