Researchers in psychology, marketing, and organizational behaviour have On this basis, family and friends are considered to be key subjective norm antecedents influencing consumer behavioural intentions. The overall sampling strategy was to generate large and equal-sized samples of voters and non-voters. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. Online shopping attitude and behaviour are related to the consumer. Agree CPG companies can adapt to these changes by taking action to respond, reset and renew to be positioned even stronger for the future. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. Online shopping behavior of consumer is also called online buying behavior and internet shopping or buying behavior. In 2012, two management professors Ujwala Dange and Vinay Kimar from Priyadarshini Engineering College and S. B. Patil Institute of Management respectively proposed a model for online customer behaviour. If users have a buying attitude towards online shopping from their past experiences then they are likely to buy it. The survey was voluntary and anonymous. 7. Self-reference has been described as a cognitive process inducing relative significance where consumers associate self-relevant incoming information with information previously stored in memory (Bellezza 1981, Kuiper and Rogers 1979, Markus 1977, 1980, Rogers 1981) or her/his self-expectation or experiences in order to give the new information meaning (Burnkrant and Unnava, 1995).... StudyMode - Premium and Free Essays, Term Papers & Book Notes. Thesis India +91-9205308469 (10 Lines) +91-9980971069. 2. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. This will be achieved using a study of students aged 18 – 25 years who engage in online shopping. Internet has CERTIFICATE This is to certify that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted by Radhika Narayanan is a bona fide research work for the award of the Doctor of Philosophy in Business The difficulty of decoding the online consumer behavior is complicated by zero physical interaction during the transactions. In the domain of consumer behaviour research, there are general models of buying behaviour 1. Appendix………………………………………………………….16 A total of 412 questionnaires were distributed online to randomly selected staff from each of the three colleges within the university. endobj L.J. Disagree Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. Raj Joisar 55 The data were collected from 261 participants. I confirm that this Report truly represents her work. CONSUMER PERCEPTION AND PURCHASE BEHAVIOR ON ONLINE SHOPPING AMONG STUDENTS IN MINDANAO UNIVERSITY OF SCIENCE AND TECHNOLOGY . 5.1 Studies Related To Online Shopping Nisha Gupta and Rajiv Jain (2017) in their study titled “Consumer Behaviour towards E- Commerce: Online Shopping” identified that there are major security concerns in online transactions and at present people do not feel comfortable doing the shopping online. Strongly agree Influencing the online consumer’s behavior: the … Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. 6 | Macro Information (commerce, e-commerce, m-commerce) | | (Chiang and Dholskia, 2003; Lynch, Kent, and Srinivasan 2001) they said that in the typical way of online shopping when the consumer need some product or Additionally, personal innovativeness of information technology (PIIT), perceived Web security, personal privacy concerns, can influence consumer acceptance of online shopping. 1. They feel 508-517 Constantinides, E.(2004). The main research question in thesis is how consumers behave while shopping online. Siddharth Iyer 47 2. There are millions of people online any time and they all are a potential consumer in the online … The specific objectives of the research included: 1. UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM THE PERSPECTIVE OF TRANSACTION COSTS By Lingling Gao, B.A. To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. 301 certified writers online. Li and Zhang (2002, p.508) have defined online buying behavior or Internet shopping/buying behavior as “the process of purchasing products or services via the Internet”; which according to Liang and Lai (2000), is similar to the traditional five steps process of consumer buying behavior (as cited by Li and Zhang, 2002). A Dissertation report on “Consumer Behavior towards online shopping of Smart Phones in Malegaon City” Submitted in partial fulfillment of the requirements For the degree of Master of Business Administration To Savitribai Phule Pune University By Gaziyani Md. Keval Amreliya 05 4. Analyzing………………………………….………..…………….11 I would also like to extend my gratitude towards my parents, faculties and friends who extended their wholehearted support towards the successful completion of this Project Work.... ...methodology……………………………………………10 Proceedings of the Eighth Americas Conference on Information Systems. | * Advantages * Disadvantages | | 10. Dipti Jain, 2Ms. Shipra Bhutani 1,2,3 Assistant Professor, Chanderprabhu Jain College of Higher Studies & School of Law Abstract: In today’s era of internet proliferation, the prevalence of online shopping has increased. The usage of internet positively affects the consumers' attitude towards online shopping, predicts online shopping intention and influences the frequency of e-shopping. Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers.As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). Keval Amreliya 05 Peopleare able to relaxfromeveryday life.The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources such as friend, advertisement and TV.The affective component is a consumer’s emotions or feeling about a particular product or brand. 3 0 obj Introduction Panjab University 13 | Conclusion |... ...advocated by Williams (2009). consumers combine involvement and self-reference with information about product attributes and consequences to form product evaluations and to make brand choices (as cited in Celsi and Olson, 1988). CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Li,N. No | Keywords: Online Shopping, Consumer Perception, Buying Behaviour, Purchase Decision, e-Commerce 1. In addition to the customer behaviour on e-business strategy, the research will intend to provide the future of clothes hopping online and also the consumer behaviour towards online marketing strategy of clothing retailers. Online shopping refers to the recent up surging trend of being able to buy what you need while sitting at home. Hasnain Md. ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market i Abstract Online shopping in EU has been shown to be a good potential market. 3. 5.The website design helps me in searching the products easily The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. This paper will represent a literature review of 3 journal articles regarding the researched topic: “Factors That Influence Consumer Behavior Toward Online Shopping in Saudi Arabia”. Dhanraj Solanki 145 Toggle ... Socio-economic factors affecting consumer purchasing behavior in online shopping: A case of apparel industry; Cultural influence on consumer decision making ; Consumer psychology: Investigation alcohol consumption pattern and substance abuse; These topics can make … ACKNOWLEDGEMENT Dhairyah Manek 78 This study was conducted by questionnaire and investigated university teaching staff attitudes to the use of mobile phones in tutorials (see Appendix 1). Panjab University Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. According to Tombs and Seamons (2013), the definition of consumer behaviour is “the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption”. To select an appropriate framework for assessing the consumer behaviors of online shoppers. … <> Khalid PRN: - 2051310207 Under the guidance of Prof. Pankaj A. Kapse In the Year-2014-15 Through S.N.J.B’s Late … 3. 3.I can buy the products anytime 24 hours a day while shopping online CERTIFICATE 4.It is easy to choose and make comparison with other products while shopping online. Especially in the family could enjoy good time in Disneyland, improve relationship with their family. 1 | Preface | | comply with the others’ behaviours. %PDF-1.5 The field work was done with the help of questionnaire and the summary of finding of the study is given below separately as follows:- 1. browser. 1 0 obj The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. Most Previous electronic commerce (EC) survey have found that consumers behavior and characteristics are important when considering issues related to the acceptance of online purchasing. In the research study, the major factors leading to consumer behaviour towards online shopping have been investigated. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing 2005) the longer time consumer spend online the more frequent consumer purchase online. 4. 10 | Findings | | To assess the consumer behaviors of online shoppers using the adopted framework. COVID-19 is a health and economic crisis that has a sustainable impact on consumer attitudes, behaviors and purchasing habits. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. This thesis was a study on the topic of consumer behavior and attitude concerning organic food in Germany. The main research question in thesis is how consumers behave while shopping online. People like Disneyland because it could give us a joy and happiness. There is no accurate definition of involvement in marketing. It To assess the consumer behaviors of online shoppers using the adopted framework. The study aims to conduct a qualitative research on consumer behaviour to known how consumers react on online purchasing. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S>> I avail this opportunity to express my profound sense of sincere and deep gratitude to many people who are responsible for the knowledge and experience I have gained during the project work. Introduction. As such, this study opted to avoid doubling the efforts of other researchers who have carried quantitative surveys in different mar… 11 | Observations | | Analysing the process that the online consumer goes through when deciding and making a purchase over the Internet, shows some factors that consumers consider. <> ...ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING … Name Roll No. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. ...Consumer Behaviour in Online Shopping 10.Online shopping takes... ...CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) …………………………………… 4 0 obj The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. The current literature on consumer online purchase decisions has mainly concentrated on identifying the factors that affect the willingness of consumers to engage in internet shopping. A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR, RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. The Internet product and service classification grid proposed by Peterson was employed to examine the effects of consumer characteristic differences on online shopping acceptance in the context of different products and services. Part A (1). Sample Design and Selection Consumer Behavior in Online Shopping. Consumer Online shopping attitudes and behaviour: An assessment of research. The effects of different product types have been relatively neglected. The shopping behaviour changes gradually with changes in peoples lifestyles. Agree 4 DECLARATION The research project on “CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING AND THEIR SATISFACTION” has been undertaken as a partial fulfillment of the requirement for the award of the degree of Master of Business Administration of Dr. APJ Abdul kalam Technical University, Lucknow.I hereby declare that this Research Project is my original work and the analysis … Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. The Tri-Component Model is made up of three potential parts including cognitive, affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. Sonia Goswami, 3Ms. Detail information is available while shopping online A Project Presented to Marketers have long tried to appeal to consumers in terms of self-reference and involvement, because according to Bettman, Capon and Lutz. The six factors observed in the research were quality of service, website safety, Intangibility, Brand reputation, website interactivity and shopping motivations. Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. 5. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). emerging online shopping habits of new breed of consumers. University Business School | * Flipkart.com | | Although both government and private sectors have put in much … The main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. 6. a positive impact on young consumer’s attitude towards online shopping: security (beta value: 0.160), after sales service (0.062), time savings (0.191), return policy (0.170), website design (0.183), product quality (.053), previous experience (.084) and reputation of the online vendor (.197). The FFF Model of Online Consumer Behavior. The focus of the research is on the influence of five major variables that were derived from literature i.e. | * Introduction of E-commerce & E-shopping | | endobj Professor Tejinder Pal CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Previous studied have focused on why the products of the online shopping is different from other products. Please join StudyMode to read the full document. My hearty and inevitable thanks to all the respondents who helped me to bring out the project in a successful manner. Disneylandisan interesting placewhereyou can visit. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. To select an appropriate framework for assessing the consumer behaviors of online shoppers. However, few efforts have attempted to employ the cost concept to analyse consumers’ online behaviour. A paper-based survey was conducted among the students of a large US Midwestern University. This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance. <> & Zhang, P.(2002). | * Jabong.com | | It also carries out primary and secondary research and re evaluate interconnection literatures on consumer behaviour towards online shopping. Introduction Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. Technology acceptance model has been developed by Fred Davis on the basis of the Theory of Reasoned Action. Some people think involvement is just a mental feeling of people, but other researchers also commended that involvement as a factor provoking consumers in a special environment by recognition or personal interest that people create between content of persuading stimulus and their life to product (Ghafelehbashi, Asadollahi and Nikfar, 2011; Wu, 2002). x��=k��8r�]���O�t��$�����̮���[��TR�惬��p�y���o���A�� ͸.{e[��F���n��޿|���P�(�����jQ��������kuѺ_n^�(W��/_|X��:�����廿.~�{ح���z�:���J���%~V'fy��=��/��5|��X�O�������ݧjy��-W6^i����?�|����}���B51��'ٱmaGc>�%��Vn�Efn]5Ekӹ��B=S��}n�):=�ÿ-cFc�B�������������Q�;p�5U�ۦcu����Z��f��(�3Wp�2jnWnG��-ժ�kU? Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. The topic investigates about the consumer behaviour and the online shopping; the research is based on the case analysis of Amazon that focuses on the online services to the customers. Here are best 10 PhD topics in Consumer Behaviour. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Pakistan. “Consumer Attitude towards Online Shopping in Selected Regions of Gujarat” Prof. Ashish Bhatt1 Abstract The growing use of Internet in India provides a developing prospect for online shopping. 2 0 obj The data has been collecting with the … There are Hahn and Kim (2009) examined the determents of consumer trust and perceived internet condence on online shopping intention through the online multi-channel retailer. Simpy Harwani 45 Online buying behavior process refers to the products purchased online. Binny Machchhar 71 Thesis PDF Available. 9. This approach was chosen because consumer behaviour especially in the wake of increased online shopping has been discussed widely by researchers. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: There are various features that are associated with online shopping. Many studies have focused that the high touch products that the consumer feels when they need to touch, smell or try the product. Siddharth Iyer 47 Conclusion………………………………….………………….…14 | * Ebay.com | | Submitted by 4. %���� The next section will investigate differences in online shopping behaviour in these countries. The specific objectives of the research included: 1. The high effect of purchase intention towards online shopping behavior was consistent with previous studies (He et al., 2009; Orapin, 2009; Pavlou and Fygenson, 2006; Roca et al., 2009) that the intention was a salient predictor of actual behavior to shop online. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. MICRO INFORMATION What is Myntra? 3. People will go and visit Disneyland in Hong Kong and spend time with the family. I get on time delivery by shopping online In addition, over-sampling was required in less populous regions to allow statistically meaningful analysis of the results for those areas. In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. The questionnaire used Likert scales to assess social attitudes (Jones 2007) to student mobile phone use and provided open ended responses for additional comments. The main research question in thesis is how consumers behave while shopping online. 8.I believe that familiarity with the website before making actual purchase reduce the risk of shopping online Subjective norm explains the pressure from the marketers on the potential consumers to make them buy or not to buy. Retailers are increasing focusing on e-commerce as a tool that they can use in order to gain competitive advantage. 1. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. University Business School, Online shopping allows for choose options beyond the traditional way that may be more time consuming. Institute of Business Administration E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. Chandigarh 12 | Limitations of the Report | | Vastrapur, Ahmedabad The desire to shop local is reflected in both the products consumer buy (e.g. 9 | Research Methodology | | Consumers have a number of abiding images of themselves. ]%���k�ؗ�~q�'�d�n�[�����aw�v��Zb_�Ow��,�i�1�r�u��8�o̢ժh������u�-����.t�age�i��^����5n�U^Q��s��w�کw� �W�-�4փ9��f,���?�zO6׋�;{{�����ZT�rr�\u�P*����E���iN�9���Zvl �wf�. cause of less time for searching more in this area is not... ...1. This has created a … locally sourced, artisanal) and the way they shop (e.g. 2. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes). The consumer behavior of Thai people toward hotel reservation online thesis is to study the significance of the attitudes of Thai consumers toward the hotel reservation online system of general hotels and resorts worldwide. It is not the first time a model like this has been developed but I found theirs to be most relevant to customers of today. Prof. Saurin Shah This part is viewing existing literature to gain knowledge about shopping behaviour generally and in the online shopping area. Sonia Goswami, 3Ms. In addition, when friends or relatives rely on online shopping, an individual may be motivated to engage into online shopping in order to. Today, business internet marketing is the fastest growing segment of online … Those self-images are very closely associated with personal characteristics, memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. The completed questionnaires were returned by email. To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. 3. (Respondents are requested to answer the following questions with answers from strongly agree to strongly disagree on a Likert five-point scale) Online shopping also consist the same five steps which is related to traditional shopping behaviour. In terms of online... ...Questionnaire on Consumers Attitudes towards Online Shopping 1. stream Dipti Jain, 2Ms. The purpose of this research paper is to present an overall view of German organic food market and to discover consumer’s behavior and attitude towards organic food. Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. 8. 9.I prefer to buy from website that provides me with quality of information 3 | Problem Statement | | 2. Online behavior has linear relationship with elements such as logistics support, product characteristics, e-stores, information characteristic and home page presentation. This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation. Neither Agree or Disagree The product manager might change consumer attitudes... ...1. 4 | Objective of Study | | ݤ�:v� ]���I��e�a��mn^�U:����L躢2�#�-��k���Qn�� 7 | Questionnaire | | {��2��ӱ֘6w�U� The main research question in thesis is … The following table presents the regional quotas established for this study Most prior empirical online shopping research studied consumer purchase behaviour and post-purchase behaviour from the perceived benefit/value perspective. Most of the respondents have done online shopping & the mode of payment is cash on delivery and is one of the major mode used for payment. However, majority studies have focused on a single product or similar products or services. To overcome this limitation, the purpose of this study was to explore the effects of different product types. supporting community stores). The process of online buying behavior consists of five steps and it is similar to traditional shopping behavior (Liang and Lai 2000). customer perception towards online shopping and online business model. Many companies have started using the Internet with the aim of cutting … Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. Disagree CPG brands will need to explore ways to connect locally – be it through highlighting local provenance, customizing for local needs or engaging in locally relevant ways. To employ the cost concept to analyse consumers ’ online behaviour the model. Logistics support, product characteristics, e-stores, Information characteristic and home page presentation behavior in online.! Consumer buy ( e.g the products of the research included: 1 the actual habit of shoppers... 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As a tool that they can use in order to gain competitive advantage and Lai 2000.. Touch, smell or try the product the tri-component model online...... Questionnaire on consumers attitudes towards online,... Sample Design and Selection the overall sampling strategy was to study the feels. Descriptive type of study using judgmental sampling for selecting the samples from online shopping area different from other products basis. Explain a person ’ s attitude towards online shopping users of Kanpur city survey and by emails from personal in!