Here you are some examples on how they are using this new form of technology. How can technology help brands reduce their environmental footprint? With the help of the IoT, we may soon see apparel items with digital capabilities to open communication between the customer and the retailer. In other words: A decade from now, the processing power of the average computer—or smartphone—will be 32 times stronger than it is today. © 2020 Technology Marketing Corporation. Today’s fashion world utilizes a huge amount of data. These days, being able to shop through our smartphones is easier than ever before. The retail implications for the brand presenting that product—and understanding the buzz both quantitatively and qualitatively—could make or break the product launch. The Complete Guide for Digitizing Your Product and Collection Launches. What it’s about: You’ve been hearing plenty in the news lately about metadata and the NSA, and you’re probably familiar with metadata as it relates to web pages. It is easily accessible to the general public, which offers multiple opportunities for the evolution of fashion technology in the mass market. The industry has already started using artificial intelligence for organization, collection, and analysis of any data that plays an important role in … Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights. From the initial spark of an idea to the creation of a new garment to the insanity that is e-commerce – fashion is a leading industry in technology and innovation. Sign up to receive our updates and other TMCnet news! Fashion industry, multibillion-dollar global enterprise devoted to the business of making and selling clothes. Some observers distinguish between the fashion industry (which makes ‘high fashion’) and the apparel industry (which makes ‘mass fashion’), but by the 1970s the boundaries between them had blurred. What it’s about: Digital Fashion Week is something of a curiosity now, but it’s the beginning of what could be a sea change in the fashion world. Request a Demo, Stay in the loop of all the latest in fashion, luxury and beauty with our newsletter, Digitalize your physical showroom and make the most of it. Recent high-profile data breaches at a number of online fashion companies, and in other industries, have left consumers wondering whether they should share information with brands and retailers. Yep: All of the above … and more. In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty. Back in the days, designers used to end up creating similar designs without even knowing. Yet the market is evolving, and ‘traditional’ bricks and mortar retailers are now having to fundamentally change their marketing strategies to compete with the rise of online-only retailers – technology is playing a crucial role in this development. With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. With the shift from brick-and-mortar stores to online shopping, e-commerce being a formidable force is a huge example of how technology has been impacting the fashion industry. Or imagine designers creating scale models of—well, of models wearing the designs they’ve created; how might those scale models be used to popularize and sell fashion? The fashion industry is undergoing largescale changes as a direct result of the rise of technology and its impact on consumer behaviour and must adapt Digital transformation is the means by which brand and reputation can be protected in an uncertain and complex environment Fashion is one of the biggest industries in the world, generating an estimated $664m in revenue annually, as of August 2020. Read our guide and learn how to maximise the visibility of your collection, make customised PR for influencers & key people and much more. What it’s about: If you haven’t heard much about 3D printing, brace yourself: Imagine having a printer in your home or office that, instead of putting ink to paper, actually creates three-dimensional solid objects. Extensive use of artificial intelligence or AI is yet another recent technological innovation in fashion. I think those predictions are too conservative. Explore more about the benefits of technology and fast fashion at Exenta. What an amazing artical indeed..loved it.. Blog Of course, another way that technology is being used by the fashion industry is through the introduction of a more efficient, sleeker mode of shopping through the rise of mobile commerce. 3D printing hasn’t changed the fashion industry yet, but we may well be on the cusp of a revolution, something that will turn the entire industry on its head. The use of technology in fashion – what’s new in 2020? A dress? Last year’s fashion-tech investments followed shifting trends in customer behaviour. Read more, Build the perfect product launch Speak to our team today Fashion on demand is a new trend to watch. The most obvious use of this technology in fashion is to verify the originality of a garment. Technology has also made a significant impact on the way clothes are manufactured. Technology changes the world we live in by leaps and bounds. Fashion is a very labor-intensive sector. 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