Companies are the biggest consumers of personal information. Trust has been found to affect, user adoption of various services, such as, and mobile shopping (Zhou, 2011; Chen and Corkindale, 2008; Lu and Su, 2009). From a business point of view, e-commerce is not restricted to the, purchase of a product; it includes communication platfor, support. One, useful assessment tools for this objective is perception, i.e. Comments. Electronic commerce market of North America area reached 389.5 billion US dollars, accounting for 33.1% of the world. A typical service organization provides services to its service users, such as e-learning, e-health, e-commerce or e-banking services, among, The growing use of the Internet and other information and communication technologies (ICTs) in e-government services raises important new issues of 'cyber trust' that could have a significant influence on governance structures and practices in the future. The ethical performance of the e-commerce web site will facilitate an increase in trust, which in turn enhances customer commitment and loyalty. The possibility of the existence of the common meth, the online services selected. (2010), “Clarifying the integration of, trust and TAM in e-commerce environments: implications for systems design and, Journal of Management Information Systems. For this, the correct analysis of user preferences Unlike consumers who shop at offline stores, internet buyers cannot physically inspect, potential purchases (Yen and Lu, 2008). With the expansion of e-commerce, E-Service Quality is becoming increasingly important. subject included in the transaction and transaction nonrefutability (Boyd and Bilegan, 2003). calculating the variance extracted for eac, squared factor loadings for all factors for a given variable. Second, Life is an online virtual world electronic environment, developed by US based Linden, Lab in 2003. In order to achieve customer, loyalty and enhance it, various loyalty programs are introduced and. According to these criteria, the constr, discriminant validity as indicated in Table II. Trust is of high significance in e-commerce as, customers often have little knowledge of sellers and must deal with doubt, uncertainty, 2002). E-commerce networks are playing a pivotal role in online business and consumers are more concerned on ethical issues of e-commerce including security, privacy and trust. Based on Weiner's (1986) causal attribution theory, we posit that causal attributions (i.e., locus of causality, controllability, and stability) for the cause of a negative outcome in a trusting relationship explain when trustworthiness is in need of repair and how trustworthiness may be repaired by the trustee's efforts. This issues involve the irresponsible parties who always give threats both to consumers and business organization. The challenges of privacy, ded beliefs (Feenberg, 1991). They implement, personal information to deliver products, l, The items selected for the variables were mainly extracted from previous studies and, literature to ensure content authenticity. Companies that are perceived as ethical, in their behavior are likely to establish trust and maintain business transactions in, online world. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 20 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R 27 0 R 28 0 R 29 0 R 30 0 R] /MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Design/methodology/approach ‐ The research model is tested using data collected from 513 active e-shoppers. The virtual identity of people helps to preserve their, in Second Life was identified equally important as in real life for e-commerce, promotion. years and consumers have adopted those services as part of their everyday lives. %PDF-1.5
The report begins with introduction to the Ecommerce. There are various ways of undertaking CDA (Chouliaraki and Fairclough, 1999; Fairclough, 2003). the image and reputation of a, business firm and its agents with more vivid and tangible manner. following years, he was employed in different organizations in Nepal as a Professional Engineer. During online survey from Second Life users, it was found that a majority, networking behavior and e-commerce or virtual commerce, business value with ethical manner. Results also show that all the five hypotheses were supported except for responsiveness. Online survey from Second Life users was conducted to study ethical issues in e-commerce and their influencing factors. Every time someone visit the web, the website system retains some trails of the users that can be refer later, this trails are normal call logs. (1994), “Realizing emancipator. Customers are the main source of personal, ies’ privacy practices as well as government, values were all higher than the minimum cutoff score of 0.7 in, values associated with the parameter estimates. The survey is based on a convenience sample, of Second Life users, which is only one of various existing virtual world. For a succe, generally is considered as the pivotal component in the one-to-one marketing standard, (Hsu and Wang, 2008; McKinght and Chervany, uses a third-party seal indicating that a priva, should believe that this vendor is ethical. Selling products online is the new norm and must-have for retail. The implications of this study are that managers need to consider that e-trust, which is an important variable in online transactions. This article argues that confidence in the development of virtual corporations may be premature because of what we call the Virtual Corporation Paradox. and privacy through trust, and on loyalty through both trust and security and privacy. Especially, the young generation could be the first customers to visit the brands and stores, as they are outgoing and susceptive. However, there were not any significant direct relationship found between these variables in the research. Ethical Issues in E-Marketing Ethics usually concerned with values and practices followed by professionals and/or other person who is expert in the knowledge. and word of mouth: a preliminary analysis”, Shapiro, B. and Baker, C.R. Roma, Cuestas (2008) mentioned that when consumers perceive that the risks concerning to, benefits increase, thereby increasing their desire to repurchase from the same online, information. 4 0 obj
society. For this reason, the attitudes of the non-adopters. Electronic commerce or e-commerce legal issues industry in India has come a long way since its early days and has been growing rapidly across the world. Websites facilitate enterprises selling online but also generate many problems, especially ethical issues that make customers hard to trust the sites. Join ResearchGate to find the people and research you need to help your work. Within philosophical ethics, theories are: deontological (duty-based a, contract or rights-based acts and virtue (character-based acts). In this paper, we look at the new frontier of e-commerce, the ethical challenges it is facing and discuss some of the problems encountered and some of the solutions that are evolving. The survey data in this study, common method bias. Kracher, B. and Corritore, C.L. The criteria of the, ethical quality of a moral rule are its devotion to a predefined duty, the enhancement of, utility and social consequences (Tavani, 2007). Covid-19 has completely altered the game of business to business (B2B) e-commerce that led towards multifaceted ethical issues. in addition, a broad range of information related to user preferences is generated while using these devices. Purpose and the relevant background-This study discusses Chinese young customers' psychology and motivation on fashion brands. Ethical marketing is possible through an overall dedication to cus, satisfaction. Strategies to maintain trust are effective in establishing positive frame of mind, among consumers, while causes of negative events have a negative impact on, companies in tracking the traffic have made privacy a vital issue in e-commerce. This, difficult to compare results across studies. factors such as, environment, culture and personal development. based U-commerce system to efficiently collect and manage diverse context information that can occur in the ubiquitous environment. Nardal, S. and Sahin, A. Hence, if the On the whole, the ethical difficulties associated, with e-commerce are related to privacy and identity. (2001), “Information technology and the social. relationships: an interdisciplinary conceptual typology”, 4th International Joint Conference on Autonomous Agents and Multiagent Systems. This article reviews the incredible growth of electronic commerce (e-commerce) and presents ethical issues that have emerged. nature of capitalist economy and thus get involved in issues of politics, oppression, or class. background of the study. In e-commerce, breach of privacy is termed as collecting and sharing consumer's information to third parties without consumer's prior approval (Wang, Lee, & Wang, 1998). Practical implications ‐ The findings on e-commerce ethical research will be useful for current management practice such as making business policies and strategies and sharing information to managers and organization leaders. contribute negatively to consumer’s online purchasing decision; concerned more about their privacy likely to less online purchase. The study of computer ethics has long been considered by the researchers. We conclude that the success of virtual corporations will ultimately depend on an ethics-based form of corporate “character” that allows firms to develop trusting relationships without the usual safeguards or social norms. Her research interest is focussed on consumer, relationship marketing. As indicated by Emens, trust is a central element of … Trust is vital to interpersonal and, , 1995). Evidence suggests that consumers often hesitate to transact with online sellers, because of uncertainty about their behavior or the risk of having personal information, stolen by hackers. (2003), “Revenue management and e-commerce”. So that, the reasons of customers' performance on foreign brands are found out. Zhou, T. (2011), “An empirical examination of initial trust in mobile banking”, The Database for Advanced Information Systems. The contents of social networking, blogging, This article contributes to enhance the determinants that have an influence in gaining customer trust and loyalty and provides interesting perspective of Pakistani consumers. Hirschheim, R. and Klein, H.K. Share. Practical implications ‐ The research results provide insight into how e-vendors can ease the tension associated with trust-related disputes. proposes a relationship-based classification schema consisting of five dimensions: that is, commitment, trust, satisfaction, comparison level of the alternatives, and nonretrievable investment. They are able to generate sustained consumer engagement with a, tests the critical theory on trust in e-commerce through ethical investigation. In this study, e-commerce ethics was described, as a consumer’s perception about the practice of the e-commerce web sites and virtual, worlds. Also, a conceptual research model has been proposed to examine the effects of consumer attitude, consumer service, privacy, reliability and website design on consumer. However, it has changed over these years because China has been more patulous to the outside world than before. Consequently, this study presents and supports the important role of trust as a considerable determinant of intention to continue using Internet banking. This study developed an online food ordering and diet monitoring system that can be of better use in University eateries or restaurants such as those at the University of Ilorin, Kwara State, Nigeria. Dr Wang worked in USA, Scholar for one year. It achieves special focus where there is standard supply and tough competition. information technologies, Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. In order to demonstrate, integrity and data integrity, e-businesses should indicate that they have privacy, policies (McKinght and Chervany, 2002). Identity, theft or impersonation can occur in a variety of ways. competence, integrity, benevolence, and forgiveness”. The study indicated that complying with, principles could develop long-term relationships bet, well as promoting online marketing. The aim is to make sure that whatever info, be misused by anyone other than the person for whom it was intended for. Critical discourse analysis (CDA) is t. research. This system is designed for university cafeterias and can be used in other food industries. Due to the paramount need for food, an individual's wellbeing and advancements in technology, the traditional food order technique isn't sufficiently proficient for eatery or restaurants to manage the jammed circumstance. Effect of e-commerce ethics on security and privacy (path coefficient. Valenzuela, perception of a company’s ethical operation was directly related to consumer loyalty, Therefore, the virtual world as well as e-commerce web site should have a good ethical, Ethics plays vital role to conduct e-commerce transaction. Basically ethics are concerned with the moral, character of voluntary actions that influence other people. In general, many ethical and global issues of Information Technology apply to e-business. cultural orientation, and loyalty: An exploratory study in Taiwan”, Luarn, P. and Lin, H.H. If effectively implemented, the system will ensure broader customer reach, easy menu management, online payment service, and diet monitoring section. ... show that behavioral intention is directly affected by perceived ethics. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling (SEM) were applied to test the hypotheses. Developers of online dispute resolution applications, 2. The, popularity of e-commerce web sites as well as virtual world has been increasing every, services. Is the Internet a form of “public speech”? Purchase this chapter to continue reading all 1 pages >. How can the different national perspectives on free speech be managed in a global environment like the Internet? rez, G. (2011), “Trust and reputation models comparison”, Journal of Research in Interactive Marketing, Trust in Organizations: Frontiers of Theor, n, S. (2010), “Relational consequences of perceived deception in online shopping: the, Cyberethics: Morality and Law in Cyberspace, Ethics Technology: Ethical Issues in an Age of Information and. This also means a firm must define a measu, variable. Originality/value ‐ This study represents one of the few attempts to integrate the attribution theory with trust research and to outline the strategies of post-encounter trust rebuilding process following a trust violation. The e-commerce, Life virtual worlds can improve relationships with consumers through the enforcement, of the ethical strategy. income and profitability of a company (Reichheld and Schefter, 2000). A drawback of the commonly applied chi square test, in addition to the known problems related to sample size and power, is that it may indicate an increasing correspondence between the hypothesized model and the observed data as both the measurement properties and the relationship between constructs decline. The three ethical issues concerning e-commerce that I will discuss are: 1. Therefore, the aim of this study is to underlie the factors that gauge e-customer's trust and e-customer loyalty in Business-to-Consumer (B2C) domain. bias. It’s a huge convenience for consumers and becoming their preferred way to shop. Electronic commerce J. Ohene-Djan CO3323 2008 Undergraduate study in Computing and related programmes This is an extract from a subject guide for an undergraduate course offered as part of the If you think that you can buy everything online then it is … electronically with customers, it should be able to express to them that it is benevolent, competent, predictable and honest. Therefore, a more personalized recommendation, which is reflected by various user preferences, is possible. (2000), “The measurement of trust in marketing strategies: A. Ranganathan, C. and Ganapathy, S. (2002), “Key dimensions of business-to-consumer web sites”, Rios, R.E. Using a quantitative research strategy, data from 225 participants was collected using online questionnaires where 88% of the respondents already had the experience of online shopping that made a valid sample of 199. That influence individual and,, 2012 ) a given variable which online... 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