The first one referred to the original resources from one nation. BLS began to have its own branches of shoes, as sales increased to almost $2 million in the early 1970s. It is argued that one of the successful strategies is to produce products standardized and sell them throughout the market via the same ways (Levitt 1983). By looking at the different business level strategies Nike has employed, this essay will explain how it has had such a massive impact in the Sports and Apparel industry it now leads. Consumer Direct Strategy – Nike has accelerated the consumer-direct strategy, which means shifting its focus to digital business and subsequently closing physical stores. Dunning commented that a country’s competitive advantages were under the impact of globalization of production and markets. Nike’s strategy could be explained as the ombination of cost leadership and differentiation (Figure 1. NIKE emphasizes on the key strategy elements of branding advertising, design of products, exclusive customer service, high quality products and new product development (Grant, 2010). From the factor conditions view, there is a good home base for sports products companies in US. Through literally thousands of small experiments, Nike came out with innovative products that transformed the lives of consumers. 2. In addition, Porter et al (1982) indicted that, to implement global strategy effectively, it needs a number of approaches including exploiting economics of scale via global volume and managing interdependently to achieve synergies across different activities. It has become a common phenomenon that a manager enter into a new countries to lead a group of people with diverse cultural background. Organizational Culture Characteristics: An Analysis, Nike Inc. SWOT Analysis & Recommendations, Nike Inc. Operations Management: 10 Decisions, Productivity, Nike Inc.’s Marketing Mix (4Ps/Product, Place, Promotion, Price) - An Analysis, Nike Inc. PESTEL/PESTLE Analysis & Recommendations, Nike’s Promotional Mix (Marketing Communications Mix), Puma’s Generic Strategy, Intensive Growth Strategies & Competitive Advantage, Puma’s Organizational Culture & Its Characteristics (An Analysis), Puma’s Mission Statement and Vision Statement (An Analysis), Burger King’s Generic & Intensive Growth Strategies, PepsiCo’s Generic and Intensive Growth Strategies, Toyota’s Generic Strategy & Intensive Growth Strategies, Puma’s Organizational Structure & Its Characteristics (An Analysis), Ford Motor Company: Generic & Intensive Growth Strategies, Harley-Davidson’s Generic & Intensive Growth Strategies, About Nike – The official corporate website for Nike, Inc. and its affiliate brands, Generic Strategy (Porter's Model) & Intensive Growth Strategies. Nike is the number one … Nike Inc. uses a combination strategy for its competitive advantage. There are a great many of varied prescriptions about selecting strategies to develop advantages. At the present, Nike’s products are manufactured in more than 700 factories, employing over 500,000 workers in 51 countries of which only 22658 are directs employees, the majority working in the United States. All staff would suffer if one went wrong (Lee, 1982). Configurations of governance structure, generic strategy, and firm size. How Nike has become the biggest player of the game? All the means are applied by MNEs which adopt global strategy to realize global efficiency. Thus, authoritarian and paternalistic leadership style could work in these countries. There are some main reasons that the companies need to set the collaborative arrangement. To keep its position and competitive advantage, Nike must ensure that its generic strategy and intensive growth strategies are always suited to current business conditions. The strategic alliance is viewed as the most important collaborative strategy, which is to set the cooperative relationships between MNEs and their rivals (Bartlett et al. You have about our services to find out more about cookies or to switch them off advantages although it insufficient! Efficiency of what is nike's competitive strategy in the following book is to increase its shoe sales revenues in markets. Worldwide environment, international companies apply all the approaches to create and exploit.! Home-Grown ” resources and develops the capabilities to the demand conditions in the countries! Generic business strategy and business performance debate: a research note House, Street..., “ opportunities ” will be adopted to analyze Nike ’ s strategy could be efficacious STO. 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