Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. of companies either have a digital transformation strategy in place or are working on one. It will premiere on February 22-24, â¦ Q. The design of this online short course is guided by MIT Sloan faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the program. Q. These programs leverage MIT's leadership in innovation, science, engineering, and technical disciplines developed over years of research, teaching, and practice. That sense of urgency is creating a perplexing paradox: the digital economy places a premium on speed, but it demands such massive organizational changes that it takes a long time for established companies to become digital. Youâll engage in peer discussions moderated by program facilitators, and solidify concepts through case studies, assignments, and quizzes. The Postgraduate Diploma program is an intensive, nine-month online program designed for working professionals seeking to develop advanced skills in digital business and marketing. Once you complete the application for the course, you will receive an invoice. Is everything including assessments online? You will receive both a hard copy and soft copy of the transcripts after successful completion of the program. What is the qualification framework/continuing education credit level for this postgraduate diploma? The knowledge to identify new opportunities for innovation and drive digital growth within your organization. For instance, course topics such as the five domains of digital transformation, the five-step process of planning, and executing your digital marketing strategy and access strategy include detailed steps for implementation. Today, knowledge of digital business and strategies has become a requisite across industries, as all businesses will eventually need to digitize in order to thrive. The Five Domains of Digital Transformation - A Holistic Framework, From Mass Marketing to Customer Networks and New Path to Purchase, Five Core Behaviors of Customers in the Digital World, Coopetition, Dis/intermediation, and Asymmetric Competitors, Building Data as a Strategic Asset for Your Business, Big Data at Work: New Data, New Tools, and Templates of Value, Innovation Through Experimentation: AB Test and Minimum Viable Products, Translating the Lean Startup to Enterprise Scale Innovation, Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger, Leadership and the Customer Value Imperative, Digital Transformation: From Products to Platforms; Network Effects, Digital Transformation Concepts: Markets, Environment, and Structure, Designing Your Digital Business Model for Success, Strategy and Competition in the Digital Age, The Five-Step Process of Planning and Executing Your Digital Marketing Strategy, Digital Advertising Mix - Key Channels and Principles, Best Practices from Brands on Social Networks, Lessons From Brand Failures in Social Media, Making Digital Matter - Metrics, ROI, and Agile Modelling, Organizational Challenges of Digital Marketing, Six Faces of the Near Future of Marketing. Maximize your advertising budgeting: Learn how to manage your social media marketing budget to allow you to place competitive bids to drive clicks, shares, likes and comments. Early applications encouraged. Through EMERITUS, we expect to extend our impact in the world of leadership development to learners across the world. Please note, for availing the scholarship you need to submit a complete & accurate application for the program. MASSACHUSETTS INSTITUTE OF TECHNOLOGY SLOAN â¦ What is the selection process for this program? Branch Code: 260 The capstone project was a great learning experience. Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better amongst different demographics. To find out more about payment options please visit our Payment and Financing FAQ, or contact an Enrollment Adviser, to find out which option you qualify for. You will receive both a hard copy and soft copy of the certificate after successful completion of the program. Do I need to fill out an application form to get admitted? Q. You can ask for help, too. How did Khan Academy built a whole new business model by understanding customer needs? You will have access to all the course materials, including the videos, for a period of 12 months from the day the course was launched. Q. My current role in my company does not include exposure to digital business. This program focuses on the rebalancing of three key relationships: human minds and machines, physical products and digital platforms, and the core (centralized knowledge) and the crowd (decentralized knowledge). The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy: The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube: Early bird price valid until 4th May 2020. Seats fill up soon! What should I NOT expect from the Postgraduate Diploma in Digital Business program? Please find below the Telegraphic transfer details (please quote the Invoice No): Account Name: Emeritus Institute of Management Pte Ltd Read about our approach to course selection, design and delivery. I will be able to advise start-ups based on my learnings. Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions. If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page. This program also counts towards an MIT Sloan Executive Certificate, which you can earn by completing four programs; three from your chosen certificate track and one completed in person. Q. Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. And that they are the most talked about and the most effective? The start and end dates of this certificate are fixed, and you must complete all allotted assignments by the end dates. What documents do I need to submit for admission? Yes, I want to receive additional information about the MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course Please contact me: By consenting to receive communications, you agree to the use of your data as described in our. Integrate transformative technologies into your business strategy, and leverage their benefits to drive your organization forward. For more information, please read our Terms and Conditions. Q. IT Director EMEA at Reliance Worldwide Corporation. Create high converting landing pages: Learn landing page effectiveness while striving to increase optimal performance. Take advantage of the part-time learning model (5-8 hours per week) and the support of a Head Learning Facilitator on the Online Learning Campus, as you earn a certificate of completion from MIT Sloan. By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Q. You will lose access to the content of the Certificate Program if you fail to graduate within the provided term duration. Proof of degree in any field of study (highest qualification should be submitted), Proof of language proficiency (if formal education or degree was not completed in English). Alternatively, you can also pay for the program using Bank/Telegraphic transfer mechanism. Learn to facilitate successful digital transformation and earn an official certificate of completion from the MIT Sloan School of Management. Q. Students are required to achieve a minimum of 5 points out of 10 on the capstone project to receive their diploma. How Google split Apple's disruptive business model? There is some opportunity to work at your own pace, but you should plan to follow our recommended timeline, as this will best enable you to keep pace with your peers and complete the program on time. 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