There are no limits; everything is possible once you wear Nike Shoes. Consumer Behaviour towards purchasing decisions and behavior towards the Nike products. To recommend strategies to Nike to increase sales. Consumers enjoy running in Nike Shoes… The view of digital marketing impact on consumer decision making was that off the retail organisation. The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa. Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Introduction to Consumer Behaviour 2. Nike: Marketing Strategies Paresh Ashara. The findings show that Instagram has made significant change in consumers' buying decision towards choosing particular products. 4- Beliefs and Attitudes. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. RESEARCH OBJECTIVES To study the tastes, preferences, and buying behavior of consumers in case of footwear of Nike. In Turkey, in 2000, the shoes market is said to be more than USD 200 million. DECLARATION I hereby declare that this Project Report titled “Marketing Research Project on Consumer Behaviour towards Nike footwear” submitted to the Department of Business Studies, Keshav Mahavidyalaya (Delhi University) is a record of original work done by me under the guidance of Ms Kangan Jain. If you continue browsing the site, you agree to the use of cookies on this website. Sofia knows that social forces affect consumer's attitudes, beliefs, lifestyle, and ultimately consumption behavior. 1. ( Log Out /  After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Marketing Research: Consumer Buyer Behaviour and Sports Shoe Purchases. RESEARCH OBJECTIVES To study the tastes, preferences, and buying behaviour of consumers in case of footwear of Nike. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. Slogans and headlines that Nike uses include victory, freedom, change, adapt and such words that gives customers the sense to Just Do It. Consumer Buying Behaviour and Satisfaction Level on Branded Shoes Introduction Consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. NIKE's Consumer Direct Offense, its strategy to revive growth particularly in the North America market where sales just fell 3% in 1Q2018, may be jeopardizing its long term prospects by … Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Solomon, Bamossy and Askegaard (2002) support the idea of the authors mentioned above and state that attitude is a long-lasting and common assessment of people, including oneself, objects, advertisement and a particular p… Enrolment No: - 2080 (Department of ... distinctive competency in the area of marketing. Nike footwear Factors Influencing Consumer Behaviour 4. Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. Market Research & Survey data on Nike Shoes and College Students. Submitted by:Submitted to: Marketing research project on nike shoes Rohit Kumar. Looks like you’ve clipped this slide to already. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. ADVERTISEMENTS: A project report on consumer behaviour. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 1. Mobile is becoming an increasingly large player in the shopping process, he adds. Their preferences, likes and dislikes which lead to the further modernization of the … I was very favourable towards Nike … Market Research & Survey data on Nike Shoes and College Students. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… KUNAL MADAANMs. Their … The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. 1. New product development strategy of Samsung R&D Report, The federation of lazy jobless people (FLJP), No public clipboards found for this slide. Consumer Behaviour on purchase of NIKE shoes with comparative analysis. Under Armour was not far behind, with a 112 Social Currency … Famous athletes from all around the world are participating in advertisements for Nike Shoes; some examples are Tiger Woods, Cristiano Ronaldo, and LeBron James. consumer’s behavior towards buying of different branded shoes and Nike sports shoe. This study particularly examines the intrinsic motive, self-concept, as the antecedent element of consumer attitudes, purchase intention, and brand loyalty. Keshav Mahavidyalaya Moreover, what makes consumers loyal to Nike brand? See our Privacy Policy and User Agreement for details. In industries like fashion or food personal opinions are especially powerful. “It used to … This report will also help you to learn about:- 1. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. As a result digital marketing have positive impact on consumer buying behaviour, traditional marketing soon should be shifted to digital marketing Discover the world's research 19+ million members Consumers enjoy running in Nike Shoes, the feeling that it gives to them. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. T… By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. Change ), You are commenting using your Twitter account. Consumer Behaviour Preference While Purchasing Mid Size Cars According to Nike … In particular to determine whether having Tiger Woods endorsing Nike affected the brand image and the consumer’s perception of Nike when he had an affair and his personal life was made public in the media and did it have a knock on effect on the consumer buyer behaviour towards Nike. Nike always creates the consumer brand . Other readers will always be interested in your opinion of the books you've read. Now customize the name of a clipboard to store your clips. In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it involves studying the consumerbuying behaviour of sports shoes, their perceptions about various sports shoe brands, theirmotives of purchase, their attitude towards the brand, their perceived risks … You can write a book review and share your experiences. Two main competitors; Adidas and Asics. revenue against cost and other financialanalysis.Nike indulges into research analysis of consumer markets as well as competitor’sanalysis and thus understanding the consumer behavior and their buying pattern.Nike does extensive research … And College Students variables to make its offerings more attractive to the target customers end of the featured... To one brand of its game right now consumer feelings and evaluations, with... 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