The company also has opportunities to rapidly grow by increasing its operations in high-growth developing countries. In the case of Nike Inc., the PESTEL/PESTLE Analysis enumerates such external factors that influence the company’s strategic decision-making processes. PESTLE Analysis. P – Political 2. Gratitude in the workplace: How gratitude can improve your well-being and relationships Nike’s sports shoe business is subject to the effects of the political landscape. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. Analysing various aspects of the brand with SWOT analysis gives the case study on Nike brand major insights about Nike organisational structure. Like most big companies, Nike has a number of strengths. In addition, Nike has the opportunity to improve its brand image by highlighting customer satisfaction in marketing its sports shoes, apparel and equipment. Consumers may choose to switch to lower-end, cheaper products if this were to occur, or even just as a decent level of quality becomes easier to produce. Ecological issues influence Nike’s remote or macro-environment. 1. Nike’s brand value as reported by Forbes in 2017 is $15.9Billion. In relation, the company has opportunities to integrate mobile technologies in its products to capture consumers who frequently use mobile technologies, such as mobile apps and online tools. These include low-interest rates and well arranged international tax agreements. We use cookies for website functionality and to combat advertising fraud. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Nike has captured approx. Based on the political external factors in this component of the PESTEL/PESTLE Analysis, Nike Inc. experiences opportunities to improve its market presence and global expansion in the sports footwear, apparel and equipment market. PESTEL Analysis of Nike: The international brands face several kinds of pressures while operating in a highly competitive market. it’s definitely worth considering these factors, PESTLE Analysis: Business Environmental Analysis, Nintendo PESTLE Analysis 2021: Inside the Video Gaming …, Toyota SWOT Analysis 2021: Quick Reference Guide, Tips On How To Manage Your Finances and …, Coronavirus Data Analysis: How the Outbreak may Impact …. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. T he PESTLE analysis evaluates the Political, Economic, Social, Technological, Legal and Environmental aspects influencing Nike externally. The increasing sustainability strategies of firms threaten Nike by imposing more pressure for increased sustainability efforts throughout the industry. What is visual communication and why it matters; Nov. 20, 2020. (Pestle Analysis Of Nike Macro Environmental Factors Business Essay, 2013). Nike’s mass production factories are, without a doubt, harming the environment. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. Based on the external factors in this component of the PESTEL/PESTLE Analysis, Nike Inc. has considerable opportunities for product development and business growth. Nike can also adopt new product development strategies to address needs for products for leisure activities. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. This is changing, though, which might mean higher Nike prices across the globe come with the development in Less Economically Developed Countries. Gillespie, A. Please consider supporting us by disabling your ad blocker. Nike uses advanced IT to market its products and targets the needs of its customers. PESTEL Analysis includes factors like Political, Economic, Socio-cultural, Technological, Environmental, and Legal.Nike PESTLE Analysis is described below: Am i do my homework, dissertation help online who am i Reading, why i am the person i am today essay, hr … However, the rapid growth of developing markets also threatens Nike by increasing labor costs in the company’s supply chain and production facilities. PESTLE standing for Political, Economic, Social, Technological, Legal and Environmental. Roper, K. (2012, November). 31% of the global athletic footwear market. These actions address regulatory and sociocultural concerns and, consequently, improve Nike’s brand image and corporate image. A good social status means a lot for modern corporations, so. The level … It has not been long since the recession passed. Copyright by Panmore Institute - All rights reserved. https://editaPaper.com - Nottingham who am i finance planning assignment help who am i essay christian - who am i paper outline, mba assignment writing who am i, Glasgow economics homework help who am i. Legal terms influence businesses like Nike. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. L is for Legal. The following political external factors determine some of Nike’s strategies: Stable political conditions in most major markets present opportunities for Nike to grow its business in these areas. In Nike’s case, the following sociocultural external factors are most significant: In developing countries, Nike has opportunities to tap consumers with increasing individual wealth. Political temperatures are down ; businesses tend to flourish and the EEA also highlight importance. 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