What Does it Mean? "increase volume of newsletter subscriptions" or "decrease shopping cart abandonment percentage rate"), Take repeated action to monitor and improve the site, based on quantitative and qualitative metrics, Berkeley-Study on Conversion rate in Spam, This page was last edited on 18 November 2020, at 15:59. , the word “conversion” is defined as “the process of changing or causing something to change from one form to another”. The ideal conversion is conversion into a customer, which occurs someone makes a purchase. Offer active help (e.g. See more. Digital marketers work to improve websites to increase conversions. Conversion rate optimization, or CRO, is the process of improving your conversion rate. Think of it as conducting a scientific research study. A marketing tactic that encourages a customer to take a specific action. For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behaviour. Conversion marketing affects all phases of the customer life-cycle, and several conversion marketing solutions are utilized to help ease the transition from one phase to the next. Use Interactive Email Content. Marketing companies track conversions and  measure conversion rates to track how a website performs. Create a self-serving customer service format by letting the user reach informative answers quickly with a learning database. Every time a visitor clicks on an ad, the website gets money. According to the Oxford English Dictionary, the word “conversion” is defined as “the process of changing or causing something to change from one form to another”. A/B testing. Many people are probably familiar with this term as it relates to religious conversion or two-point conversions in football. [2] Say a customer were to abandon an online shopping cart. Some web pages have banner ads on them. Fish where the big fish are. If the term conversion is going right over your head, we’ve got the answers for you. Cost per conversion attempts to measure how much you spent to get each conversion, but can be harder to track because there may be different levels of conversion at different stages of the buying cycle. Tracking this information can help you adjust your website, marketing, and sales tactics to improve profitability. Conversion Definition. Anything that indicates customer interest or takes them a step closer in the buying cycle may be a conversion. By focusing on improving site flow, online customer service channels, and online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . The definition in the MarketingSherpa glossary that appears in MarketingSherpa handbooks defines conversion as, “The point at which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your call-to-action. The funnel metaphor illustrates the gradual decline of the number of potential customers as they are guided through the conversion path. Many people are probably familiar with this term as it relates to religious conversion or two-point conversions in football. Website conversion is a very important factor in any type of marketing strategy as getting users do what you want them to do is necessary for every business. Conversion marketing is a technique or process that aims to transform a website visitor to an actual paying customer. Each step in the customer’s journey means converting them from one type of relationship into another, e.g. In electronic commerce, conversion marketing is marketing with the intention of increasing conversions--that is, site visitors who are paying customers. Other conversions are valuable as well, however, and many smaller conversions are steps that can guide visitors to eventually convert into customers. If the, 11 Best Live Chat Support Apps for Websites, The Best Business Structures for Startups in Philadelphia, How to Start a Lifestyle Blog and Make It a Success. From a passive visitor to your website completes a desired goal improving your conversion, but it ’ s means! … conversion definition, the higher your conversion rate ( CVR ) act or process of Sales conversion Sales is! Online shops usually work with a 10 % conversion rate is called rate. Company or website to get more customers to purchase an item s journey means converting them from type... 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