Decoding: How the receiver understands or interprets the message. Encodingrefers to the process of taking an idea or mental image, associating that image with words, and then speaking those words in order to convey a message. This is where listening, and reading directions carefully, makes its claim to fame—decode with care, my friends. But it goes deeper than that. Now would be an appropriate time to remind yourself that you can just as easily fill the role of decoder as you can encoder. 8 Simple Ways You Can Make Your Workplace More LGBTQ+ Inclusive, Fact Check: “JFK Jr. Is Still Alive" and Other Unfounded Conspiracy Theories About the Late President’s Son. Encoding is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it. […] These are receiver, sender, message, context, code and channel. Receiver: The person to whom the sender sends the message. Here we will describe the elements of the communication process. Effective Communication 6. Elements 8. Personal : In this channel of communication two or more persons directly communicate with each other like face to face, through the mail, on the telephone, or through a chat on the internet. First, there is the object (in this case, the speaker has an inherent meaning, maybe through being a local celebrity or famous alum). The source is the person (or thing) attempting to share information. Notable products of that field (livelier today than ever) are the Elements of Communication, for which there exists a basic model. (8) Feedback: The final step of communication process is feedback. The channel can be a letter, an email, a phone call or in-person. Communication is the process of exchanging facts or ideas. This context may be physical, social, chronological or cultural. For example, a commencement speaker produces meaning through several criteria. 5. For communication to succeed, both parties must be able to exchange information and understand each other. Context Context is where the message is received. The word communication comes from the Latin"communicare", which is"to share something or put it in common". Reading or listening are a part of decoding the message. Unfortunately, there is no perfect channel. Source. Feedback is also known as reaction and responses. The receiver is responsible for decoding or interpreting the message. If the object and image (and, in this case, speech) are successful, then the audience will leave with an understanding of how to proceed toward a life of personal fulfillment. The key to communication is that the encoder sends a message that is understood in the same way by both the encoder and receiver. 7 Major Elements of Communication Process. 8. A good communicator is one who understands which channels to use under different circumstances. Elements of Communication Process in Business We, define Business Communication Process like the way by which sender and receiver exchange essential information. The information, thoughts and ideas are put together in a way for the receiver to understand the message. Life Progression Project, Lorraine Wiseman. Ultimately, the message is delivered to the receiver. The term communication process refers to the exchange of information (a message) between two or more people. The source decides on the message and the most effective method to send it. NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. Two Way Process and Other Details. Receiver The receiver is who the message is intended for. What image… The channels of communication are decided in this step of a marketing communication process, which may take the following two forms. Meaning 4. These are the important elements of the communication process: 1. We will talk in this article about a specific situation: the online communication. The U.S. Supreme Court: Who Are the Nine Justices on the Bench Today? 2. Assumptions and Perceptions 7. They are source, message, encoding, channel, receiver, decoding and feedback. Communication between two or more persons involves a series of steps and elements. Get a subscription to a library of online courses and digital learning tools for your organization with Udemy for Business. Communication Process. CEO Compensation and America's Growing Economic Divide. Needless to say, context can easily make or break the effectiveness of communication. There are different types of communication and some of those different types of communications are: If the decoder doesn't understand the message, it was communicated in a poor way. Decoding is the reverse process of listeningto words, thinking about them, and turning those words into mental ima… verbally or written. The sender chooses the message to communicate within a … The source takes in to consideration the meaning of the message, who it's being delivered to and how it needs to be represented. In the process of transmitting messages, the clarity of the message may be interfered or distorted by what is often referred to as barriers. The most common among these would be, for example, a first-grader sitting in on a lecture on differential equations, i.e. Encoding: How the message is to be communicated e.g. Over the years, and with the help of distinguished communication theorists Claude Shannon, Wilbur Lang Schramm and Robert Craig, among others, a simple model of communication has evolved to signify the aforementioned “elements of communication.”  Again, there is no universally accepted archetype, and dissidents will flock to anything claiming to be such. In this lesson, you'll learn about the communication process. It increases the effectiveness of communication. ADVERTISEMENTS: The basic process of marketing communication in International Promotion are as follows: Marketing communication aims at conveying a firm’s message as effectively and accurately as possible. The importance of effective communication is immeasurable in the world of business and in personal life. Source. Communication is a process through which an individual can communicate common ideas, views, thoughts, and other sorts of information pieces to other members of society. It consists of a sender, a receiver and channel of communication. It’s a tired old cliché, but these eight elements truly are only as strong as their weakest link. Context is simply the environment in which your message is delivered. Feedback means receiver’s response to sender’s message. The main components of communication process are as follows:. Then the receiver must understand the message in the way it was meant to be interpreted. 11 Examples of Communication Elements With examples, the comunication elements Can be understood in a simpler way. This process is comprised of eight steps that involve both parties. They are source, message, encoding, channel, receiver, decoding and feedback. 7. Noise: … Decoding Decoding is the process of the receiver interpreting the message. Source: (Communication Process) The key elements of this process are as- Sender: In communication process sender is the one who is sending message. The message can be verbal or non-verbal. The decoder may not always interpret the message in the way the encoder intended the message to be understood. The communicator influenced by two factors such as his/her attitude and the selection of appropriate symbol according to the receiver that made sender an effective communicator. Elements of the communication Referent: • A referent motivates the sender (or receiver) to share information (message, objects, sounds, sights, time schedule, ideas, perceptions, sensation, emotion, odour, etc.) If these tips have you feeling ambitious, learn Italian and see if you can do it in another language. In fact, when technology advanced rapidly through the turn of the 20th century, a new theoretical field, Communication Theory, was introduced alongside Information Theory. The only qualifications necessary for a source are an origin of information (in Information Theory, the source generates data that one would like to communicate) and an ability to transmit this information, through a channel, to a receiver. A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? An encoded message is conveyed by the source through a channel. Communication theorists examine messages from a semiotic perspective (the study of signs and symbols, and how meaning is created through them; note: it is not the study of meaning, just how meaning is created). If the flow of information is blocked for some reason or the parties cannot make themselves understood, then communication fails. The 8 stages of the communication process are: 1. ELEMENTS OF COMMUNICATION PROCESS SENDER:> The sender is a person who encodes and sends the message to the expected receiver through an appropriate channel. 3. Create an online video course, reach students across the globe, and earn money. As we discussed in Encoding, communication is only successful when it results in both the source and the receiver understanding the same information. The basic process of marketing communication, as depicted in figure 9.1, involves the following constituents: 1) Sender: It refers to the marketing firm which is conveying the message. Without sources there is no concept of process of communication. Communication is the process of exchanging facts or ideas. Imagine you are in a coffee shop with a friend, and they are telling you a story about the first goal they scored in hockey as a child. The source will decide if the message should be delivered in-person, in a letter, an email or another form of communication. For Bob Dylan, the context was the Civil Rights movement in the 1960s, with a heavy focus on The Big Apple (though he would probably disagree). If someone is known as a great communicator, then they are a great encoder. The source can be a living or non-living entity. If Google’s servers crashed tomorrow, there would be a lot of confused sources. Communication is a process, and if the process breaks down, communication will fail. There are seven elements of communication: Source idea (Source) Message Encoding Channel Receiver Decoding Feedback Let's discuss each element. It is the process by which the receiver interprets the message. Functions of Communication 3. Communication as a Process Human communication is interpersonal, it is purposive and it is a process. The Different Elements in The Process of Communication. 1). Start studying 8 Elements of Communication Purpose. Sender:The person who wants to communicate. 6. A sender is the source of the message that is generated to be delivered to the receiver after appropriate stimulus from the referent. 4. The intention of the source is to pass information or ideas to others. The source is the person (or thing) attempting to share information. Great encoders know how to deliver their message in a way that the intended audience can understand. Context could be a boardroom meeting focusing on international expansion or the 2006 World Cup final in Germany (poor choice, Zidane). Get good understanding about the process will help you communicate effectively with others. 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