Only 9% of people are planning on travelling long-haul. A consumer is someone who pays a sum to consume the goods and services sold by an organization. These companies will be able to employ resources such as 5G technology, artificial intelligence and the internet of things to help consumers save time, money and be more self-sufficient.Â, The Amazon effect has risen the bar when it comes to extraordinary customer service but also when it comes to delivering what consumers want and as fast as possible. See key findings here and download the free full report for detailed insights. 3 in 4 respondents are looking to companies, expecting them to do more in terms of sustainability.Â. Data privacy Mindful of a raft of new regulations — … With the pressure of worrying about our physical health and the health of those around us, the coronavirus pandemic has taken its toll on the world’s mental health. For example, to celebrate Earth Day, Pinterest added products from small to medium-sized sustainable brands onto Pinterest Shop so that customers could locate them easily. Madras HC restrains TV channels from telecasting obscene ads & programs Continuing with the theme of travel, for those still unwilling to risk losing their money on cancelled hotels or flights, local staycations or travel within their own country is the answer.Â. Only 9% of people are planning on travelling long-haul. The fitness clothing company just purchased Mirror, a home fitness start-up, looking to maximise on the trend of safe, remote exercise. SmarterCX.com’s Editor-in-Chief highlights top content from 2017 on the subject of consumer behavior trends. McKinsey & Company found that 70% of people in their COVID-19 consumer survey are going to keep spending more time and money on purchasing safe, eco-friendly products.Â, Similarly, a worldwide survey from Global Web Index discovered that 7 in 10 people believed that the need to reduce their personal carbon footprint and environmental impact will be of greater importance than before. Byju released free live classes on their app, Think and Learn, leading to a 200% increase in uptake from students (source: The Print). Over the past few months, countries have had to deal with a global pandemic by locking down. Their behaviours will change as a result, including imposing distancing measures on themselves, and avoiding unhealthy activity. Research from Shekel shows that 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, But it’s not just about the short-term impact of contracting Covid-19. The creative,  based around an open letter to Mother Nature, urged nature to breathe and bloom while humanity remained in lockdown. And it’s not just American Boomers –  a survey from Global Web Index. Post-purchase consumers instead are not only influencing others on what to buy but are also wanting to get involved in product development. By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission. For example, Cathay Pacific are urging people to fly worry free with them, allowing them to change flights for an unlimited number of times.Â. Today the markets are influenced by a number of variables and technology is one of the biggest indicators that influences how we research, buy and interact with brands and one another. Wearable fitness and health devices combined with advanced biometric technology are also developing this new way of looking after oneself. Â, Although the coronavirus crisis has been a time of extreme isolation, it has actually brought communities around the globe together. 30% say they’ll travel locally and 28% aren’t planning a getaway at all. has caused people to become increasingly concerned with the environment. Consumers are now looking for frictionless experiences that blend with their hectic lifestyle, allowing them to dedicate more time to their private life. You can unsubscribe from The Smarter Crew marketing emails at any time by clicking the unsubscribe link in the email. Other issues include fears about their future in an uncertain world. Â. The same immediate accessibility is also required in communication, information and availability of products and services. In fact, 53% of mobile visits are abandoned if a site takes longer than 3 seconds to load (source: Think with Google).Â, So, brands should look at developing Progressive Web Apps (PWAS), a, website that acts and feels like a regular native app. 5 Trends Shaping Consumer Behavior in 2019 A Special Report with Foresight Factory . Insights from Foresight Factory reveal that people are concerned with becoming more resilient, so that they don’t have to rely on the state or healthcare systems for support. Introduction to Consumer Behaviour. US consumer-segment behavior varies significantly across the next-normal trends. While, for Boomers, the toll of being isolated inside as the most at-risk generation has clearly had a negative impact on their mental health. Businesses should start co-create using crowd-sourced ideas and engaging in conversations with active followers. Industry Outlooks. Sponsored. PWAs improve user experience with fast load times and easy navigation. Empty stores are turning into fulfillment centers and the market for warehouse space is booming, as the pandemic rockets the retail industry into its e-commerce future. The consumer itself is demanding the highest self-improvement rates from brands, by wanting them to reinvent themselves in all aspects, which is driven by consumer voices, who now have a lot more to say and state, thanks to user-driven two-way communication. He also highlighted that ultrasound modulated at a high frequency can alert the senses in people’s hands, emulating the sense of touch. Consumer attitudes and interests are changing just as rapidly. According to Gartner, increased time working online is very likely as 74% of companies plan to permanently move towards remote working after the crisis.Â, And it’s not just work. For example, language learning app downloads surged during the height of Covid-19. Museums around the world, including the British Museum, the Louvre and the Guggenheim, have opened up their galleries with virtual reality tours. Like many agencies and ad companies, we released our annual marketing trends report in January. Globalisation has allowed consumers to get any product they want from anywhere in the world, at any time and at a lower cost.Â. Users also get a 30 day free trial for Headspace Pro.Â. For example, to celebrate Earth Day, Pinterest added products from small to medium-sized sustainable brands onto Pinterest Shop so that customers could locate them easily. The video closed with a promise from humanity to make a difference to the environment once for all. For more on shoppable features, visual search and PWAs, make sure to download our report, 2020 Trends: Marketing Trends with a Global Reach. The video closed with a promise from humanity to make a difference to the environment once for all. Similarly,  the Faroe Islands tourist board has developed a VR app, allowing people to control a video game style tour guide as they move through the island.Â, Is it surprising that so many people want to stay local this summer? The stories allow customers on staycation to escape through audio, all while keeping Stella Artois front of mind.Â. We have identified five customer segments driven by optimism, health, and financial concerns, each of relatively similar size. For example, language learning app downloads surged during the height of Covid-19. This little box has completely revolutionised our buying behaviour. Embracing shoppable features on social media – such as Instagram shoppable posts and Pinterest Shop the Look Pins, makes it easy for customers to shop for products via the platforms they love. For many B2B and tech brands, it’ll be about helping companies and their workforce get the most from remote working. For example, they expect relevant promotions, products or services to be offered. According to We Forum, on the first day of the 618 Grand Promotion in June, JD Super (the supermarket linked to China’s e-commerce company JD) achieved 140% more online sales, compared with the same promotional day last year.Â. The consumer, The KING of the market is the one that dominates the market and the market trends.Lets us know the King first. Consumers are now actively engaged in services that improve everyday life, which is becoming a form of self-care together with engaging to a more ethical consumerism. The title says it all. We help brands thrive, everywhere. Consumer Spending Statistics and Current Trends ... so businesses that monitor them can better predict consumer behavior. Read our Covid-19 statement. In the last few months, consumers have spent their days at home, relishing in the nature that thrived, around them. Businesses and more specifically retailers are experiencing complete chaos in a moment of behavioural transformation where customer expectations are changing faster than businesses can react. The same immediate accessibility is also required in communication, information and availability of products and services. This campaign tells real stories about how people in India regularly interact with their closest friends and family on the social platform, highlighting how WhatsApp allows for intimate and important conversations.Â, Coca-Cola’s new global campaign, ‘The Great Meal’ also speaks to the current heightened sense of togetherness felt worldwide. Snap has also taken a similar approach. Consumer and retail trends 2020: Managing expectations around trust and data ... Changing consumer behaviour 27% 21% Consumer markets Global 4 | 23rd Annual Global CEO Survey. In the travel industry especially, policies which allow for fully refundable cancellations at the last minute, or which allow people to shift bookings, will help customers feel comfortable when parting with their money.Â, Many companies are already offering this flexibility to their customers. Research from Shekel shows that, 87% of US shoppers would now rather shop in stores with touchless self-checkout capabilities. Â, Other research certainly suggests that a general health-conscious way of living is a key current consumer trend. These trends respond to changing consumer values and behaviour which is causing disruption for business globally. To mention a very significant event correlated with the latter variable, it was in 2007 and more specifically the launch of the iPhone, when Amazon was mostly known as an online bookshop. This little box has completely revolutionised our buying behaviour. Take inspiration from Stella Artois’s new campaign: ‘Daydreaming in the Life Artois’. Indeed, research from Global Web Index shows that 49% of respondents are planning to enjoy domestic vacations in the coming year. Recent studies carried out in Austria and Germany have shown some changes in consumer behaviour and attitude, especially regarding grocery shopping. However, the world has changed dramatically since then. In the past, consumer behaviour was dictated mostly by differences in cultural and socio-economic factors. 30% say they’ll travel locally and 28% aren’t planning a getaway at all. So, what are the current trends in consumer behaviour across the globe? In May 2020, as a huge number of countries continued to follow lockdown measures, the worldwide search for ‘garden’ reached an all-time high on Google.Â, This closeness to nature, and the way in which the natural world has thrived (did you see those dolphins in the canals of Venice?!) Hackers Consumer markets CEOs continue to worry about the growing sophistication of cyber threats and the shortage of highly skilled talent to combat them. Register for Dbriefs webcasts. The ad depicts families and communities coming together to share in the simple joy of cooking. 3 in 4 respondents are looking to companies, expecting them to do more in terms of sustainability.Â, Research shows that it is Gen Z who are leading the charge when it comes to environmental action. Explore our report on the top consumer trends in 2020. Insights from Foresight Factory reveal that people are concerned with becoming more resilient, so that they don’t have to rely on the state or healthcare systems for support. Creating campaigns that celebrate community is a sure fire way to resonate with consumers right now. Â, The coronavirus crisis has made people appreciate the ease of digital, with many finding that they no longer feel the need to be physically present for all things. The rise on app usage and personalisation services has allowed consumers to create ways to research and buy things that are unique for them so that they can be more self-sufficient. The interest in traditional foods is a sign of new trends in consumer behaviour in the food market implied by a desire to preserve and expose values resulting from cultural heritage. While purchases are currently centered on the most basic needs, people are shopping more consciously, buying local and are embracing digital commerce. The most cited articles in the field and within each journal are also examined. Even in the tough times. So, for many brands, providing more helpful services or products which will allow customers to lead healthy lives is key. The trends identified for 2020 revolve around two key themes – convenience and personal control. During the height of global lockdown, they introduced a mental wellbeing tool on Snapchat aimed at delivering relevant content, including videos created by experts. The aim of Mini’s is to also make other experiences, like meditation or shopping, social too. As a result, they’re reassessing their relationship with consumerism. The advent of social media has spread veganism in consumers’ minds, not only in their diet choices but also in their pharma, beauty and personal care products. The EY Future Consumer Index tracks changing consumer sentiment and behaviors across time horizons and global markets, identifying the new consumer segments that are emerging. We’ve put together 8 current trends in consumer behaviour that we think global marketers like you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.Â, Perhaps unsurprisingly, consumers are far more health conscious than before. We have been seeing this approach especially in solutions such as nutrition, alternative health therapies and fitness which offer consumers a much-needed personalised concept. You can unsubscribe from The Smarter Crew marketing emails at any time by clicking the unsubscribe link in the email. Klarna, the payment provider brand, played on the idea of easy and flexible purchasing in its recent launch campaign in the US, featuring the tagline ‘Klarna: Swedish for smoother shopping’. For Gen Z, the issue of disrupted schooling is a major factor for their anxiety. Seasonal changes in consumer behavior. Research by Global Web Index reveals that 1 in 5 internet users across 20 markets will be looking for more flexible payments options in the coming months. Marketers can learn a lot by looking at online shopping trends in 2020. In the past, consumer behaviour was dictated mostly by differences in cultural and socio-economic factors. However, the desire for sustainability operates beyond traditional demographics, and should be something recognised by all brands.Â. However, it’s not just about students brushing up on their times tables. 2 Introduction As consumer trends continue to shift and evolve, they also influence the lives and habits of lottery players. Plus, they’ve added a range of online experiences from all around the world. This trend of cutting out the middle person is the response to the toxic mode of consumerism that we have been exposed so far. Over the month of March, new users on the global language learning app Duolingo increased by 101% (source: Duolingo).Â. Visual search is also an exciting e-commerce feature not to be overlooked. Every year, Euromonitor International identifies emerging and fast-moving trends they expect to gain traction in the year ahead. In fact, 53% of mobile visits are abandoned if a site takes longer than 3 seconds to load (source: Think with Google). So, brands should look at developing Progressive Web Apps (PWAS), a website that acts and feels like a regular native app. As technology has driven us to a society that is more productive, more frenetic and more demanding, consumers are looking to spend more on products and services that save them time and it will be technology itself or more specifically the rise in adoption of apps that will continue to drive this approach that blends with the self-sufficiency.Â, This effect has spoiled consumers to the point that they now expect the same level of service and delivery from every brand out there, no matter the size.Â. See the ad below. When shopping online, consumers want speed. This quarterly study of 1,000 U.S. consumers explores changing behaviors and preferences, with a focus on the 2020 elections and holiday season. Lancôme claims its PWA led to a 36% increase in mobile revenue last year.Â, For more on shoppable features, visual search and PWAs, make sure to, download our report, 2020 Trends: Marketing Trends with a Global Reach, Indeed, research from Global Web Index shows that 49% of respondents are planning to enjoy domestic vacations in the coming year. The creative,  based around an open letter to Mother Nature, urged nature to breathe and bloom while humanity remained in lockdown. The Main Social Media Trends for 2020 With new technologies and changes to consumer behavior, social media is always evolving. Across the world, online community groups have sprung up offering support to neighbours, whether it be through food and medicine delivery services or through online social interaction. Lancôme claims its PWA led to a 36% increase in mobile revenue last year.Â, Another interesting trend which consumers in China turned to during lockdown was livestream shopping (or shopstreaming). 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