Gross profit margin percentage of Nike worldwide from 2014 to 2020 Nike's revenue in Western Europe 2009-2017, by segment Global brand value of Nike from 2016 to 2020 NIKE annual net income for 2019 was $4.029B, a 108.43% increase from 2018. For those who track issues closely, Nike is using the COVID-19 issues to hide the Kaepernick effect. Everyone remembers Nike went all-in on their social justice model and made a corporate decision to make Black Lives Matter activist Colin Kaepernick the image of their brand. Their year-over-year sales are down 38%, which tells us the downward spiral has been happening for a lot longer than a quarter. “In Q2, NIKE has proven again that innovation is our greatest competitive edge – turning athlete insights into breakthrough product and digital services, as we offer more choice to more consumers at an accelerated pace,” said Mark Parker, Chairman, President and CEO, NIKE, Inc. “Our entire NIKE team is fueling our current momentum, and I’ve never been more optimistic about the future of this company.”**. Unilever is backing away from digital advertising: UNILEVER – The complexities of the current cultural landscape have placed a renewed responsibility on brands to learn, respond and act to drive a trusted and safe digital ecosystem. Nike didn’t want people to know how much backlash they faced, so they used every mechanism possible including inventory manipulation to avoid showing losses. To give you some perspective most financial analysts in the industry were looking for a profit target around seven cents per share. These risks and uncertainties are detailed from time to time in reports filed by NIKE with the U.S. Securities and Exchange Commission (SEC), including Forms 8-K, 10-Q and 10-K. * See additional information in the accompanying Divisional Revenues table regarding this non-GAAP financial measure. NIKE annual gross profit for 2019 was $17.474B, a 9.51% increase from 2018. Published Tue, Mar 24 2020 4:42 PM EDT Updated Wed, Mar 25 2020 7:36 AM … Demand creation expense was $881 million, down 3 percent due primarily to a timing shift of investment in certain brand campaigns. The strength of our brand, our compelling product and innovation, our leading digital ecosystem and more are all fueling our growing separation. Remember, this bottom line loss is the direct result of the top line collapse. Nike closed the second quarter of the broken fiscal year with a profit of 1.3 billion dollars (1.06 billion euros), an increase of 12 percent compared to the same period a year earlier. Revenues for NIKE, Inc. increased 10 percent to $10.3 billion, up 13 percent on a currency- neutral basis. Nike on Thursday reported quarterly revenue $1 billion below Wall Street expectations, ... 2020, 5:01pm PDT. “NIKE delivered another strong quarter of accelerating, high-quality growth, driven by strategic and targeted investment in our digital transformation,” said Andy Campion, Executive Vice President and Chief Financial Officer, NIKE, Inc. “As we deliver a relentless flow of innovation and scale NIKE’s digital advantage, we are positioned for even greater competitive separation and long-term shareholder value creation.”**. That’s a big deal. Nike shocked investors ... digital-focused shopping environment through the rest of 2020. A woman carries Nike shopping bags at the Citadel Outlet mall, as the global outbreak of the coronavirus disease (COVID-19) continues, in Commerce, California, U.S., December 3, 2020. During the second quarter, NIKE, Inc. repurchased 10.1 million shares for approximately $922 million as part of the four-year, $15 billion program approved by the Board of Directors in June 2018.